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Actually, the Circuit City DIVX idea wasn't all that bad. Looking from video rental stores' perspective that is. Imagine the aisles of video cassettes at Blockbuster. Now compare them with the CD section at, say, Best Buy.
You need much less space to display them, no problems with scratches on returned discs, no need to rearrange the returned stuff, etc.
However, them requiring DIVX players to play them... that was the stupid part. Anywhos it was a neat idea, but the execution sucked.
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