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potentially this could be more efficient in that if 100 people request the content be recorded, it really would only have to be recorded once and then provided as available to those who ordered it. maybe this could even happen after the fact.
they may even be able to use technology similar to the MoCA (multimedia over coax alliance) to produce it. this is what you use in "whole house DVR," where you have a host settop initially download the content and then allow access to it on other settops within the household.
like VOD, they could inject their own commercials into the slots. so this would fulfill the revenue generation they're looking for, as described in the article. whether or not you can fast-forward thru it would be the trick as to if they go for it or not.
pretty interesting stuff. depending on the content, they may have to use a couple of different technologies to accommodate the extra bandwidth.
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