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ok...so maybe sony isn't deliberately undershipping. But I remember Nintendo did the same thing with the N64 and that was artificial.
I think the idea is that if the supply is very limited, people would be more inclined to buy one now (think of those "limited edition" dvds or other thinds). If someone went to the store and found like 3000 units of the PS2 at release date, people wouldn't be in a rush to get one immediately. Others might think that since there were so many, then no one was buying it because it may be stupid. By having the store shelves empty, with rabid customers hunting for the ps2, it makes it look like it's very much wanted and thus it justifies making people pay $300-$400...
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