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From this morning's Union Tribune:
91X is expanding its horizons
September 16, 2005
Don't let 91X's DJ-free format and nostalgia-fueled playlist scare you. When the alternative-rock mainstay wraps up its "A to Z" music retrospective Monday afternoon, 91X will be reborn as ... 91X.
Inspired by a 22-year musical heritage that has included everyone from Tom Petty & the Heartbreakers to System of a Down, the new/old 91X plans to expand its horizons beyond what is traditionally considered alternative rock.
"When people call or e-mail to ask me what's going on, I've been saying, 'If you liked 91X in the past, you will be very happy with what we're doing,' " said Kevin Stapleford, vice president of programming for Finest City Broadcasting, the San Diego-based company that took the 91X reins from Clear Channel Communications in July.
The on-air staff also will be a mix of old and new, with Chris Cantore returning to his morning shift and Hilary taking middays. Former 91X-er Marco Collins returns to take on the music-director and afternoon-drive duties, and new creative director Stephen Kallao takes the night shift. Smilin' Marty can still be heard on weekends.
"There is a feeling here that 91X is not about being an alternative station; it's a brand name unto itself," Stapleford said. "We will be incorporating a very open, very irreverent, very fun mind-set. If you remember 91X from back in the day, you know what we're talking about."
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