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Itsme · 10-15-2005, 07:08 PM

Sports radio station in Spanish, ESPN Deportes, launches in S.D.

By Hiram Soto
STAFF WRITER

October 15, 2005

Local radio continued to connect with Latino listeners this month with the launching of XESDD 1030 AM ESPN Deportes, the first Spanish-language sports radio station in San Diego County. The station is broadcasting play-by-play coverage of the Major League Baseball postseason, including the World Series.

ESPN Deportes, part of a Spanish-language radio network recently created by ABC Radio Networks, also has the rights to broadcast games of the Los Angeles Dodgers and Lakers and the Mexican football powerhouse Guadalajara Chivas.

"There isn't another station (in the county) that broadcasts those games," said José Carvajal, sales manager for Pacific Spanish Network, a group of local stations that includes XESS 620 AM La Tremenda.

Carvajal said the station also has plans to air games by the Mexican national soccer team and is in talks to cover Monday night NFL games.

ESPN Deportes began transmitting Oct. 3, a few months after KLNV 106.5 FM La Nueva became the first Spanish-language station to top the Arbitron ratings in San Diego.

These milestones are part of the unprecedented growth in Spanish-language radio across the nation, with Latino stations registering major gains in ratings, even in largely English-speaking markets.

ESPN Deportes also will offer sports programs, including one hosted by star commentator Jorge Ramos. It also will broadcast the morning show "ESPN al Despertar," for those who like sports with their breakfast.

These programs originate in Los Angeles and Miami, although the station can include as much as six hours of local programming. Currently, the station is airing three hours of nonsports news covering the San Diego/Tijuana region. Carvajal said they are planning to use the remaining three for coverage of soccer leagues in the county.

The station, however, will not air Chargers and Padres games, which are broadcast on 1420 XEXX AM and 860 AM, respectively.

The station is the second effort launched by the sports network in this region. In August, the company began local distribution of ESPN Deportes, a monthly sports magazine.

Both projects are part of a larger effort to reach Latino fans. This includes ESPN Deportes on television, which features a Spanish-language version of the popular "SportsCenter" program and ESPNDeportes.com.

10-15-2005, 07:08 PM	#14
Itsme Vice Admiral Join Date: Aug 2004 Location: Southern California Posts: 4,813	Sports radio station in Spanish, ESPN Deportes, launches in S.D. By Hiram Soto STAFF WRITER October 15, 2005 Local radio continued to connect with Latino listeners this month with the launching of XESDD 1030 AM ESPN Deportes, the first Spanish-language sports radio station in San Diego County. The station is broadcasting play-by-play coverage of the Major League Baseball postseason, including the World Series. ESPN Deportes, part of a Spanish-language radio network recently created by ABC Radio Networks, also has the rights to broadcast games of the Los Angeles Dodgers and Lakers and the Mexican football powerhouse Guadalajara Chivas. "There isn't another station (in the county) that broadcasts those games," said José Carvajal, sales manager for Pacific Spanish Network, a group of local stations that includes XESS 620 AM La Tremenda. Carvajal said the station also has plans to air games by the Mexican national soccer team and is in talks to cover Monday night NFL games. ESPN Deportes began transmitting Oct. 3, a few months after KLNV 106.5 FM La Nueva became the first Spanish-language station to top the Arbitron ratings in San Diego. These milestones are part of the unprecedented growth in Spanish-language radio across the nation, with Latino stations registering major gains in ratings, even in largely English-speaking markets. ESPN Deportes also will offer sports programs, including one hosted by star commentator Jorge Ramos. It also will broadcast the morning show "ESPN al Despertar," for those who like sports with their breakfast. These programs originate in Los Angeles and Miami, although the station can include as much as six hours of local programming. Currently, the station is airing three hours of nonsports news covering the San Diego/Tijuana region. Carvajal said they are planning to use the remaining three for coverage of soccer leagues in the county. The station, however, will not air Chargers and Padres games, which are broadcast on 1420 XEXX AM and 860 AM, respectively. The station is the second effort launched by the sports network in this region. In August, the company began local distribution of ESPN Deportes, a monthly sports magazine. Both projects are part of a larger effort to reach Latino fans. This includes ESPN Deportes on television, which features a Spanish-language version of the popular "SportsCenter" program and ESPNDeportes.com.