johnnymk
06-09-2008, 10:52 AM
http://www.njbiz.com/daily.asp?eDate=6/9/2008&rzid=81&tzid=80&utm_source=Listrak&utm_medium=Email&utm_term=%2Fdaily%2Easp%3FeDate%3D6%2F9%2F2008%26rzid%3D81%26tzid%3D80%2374686&utm_content=john%2Ebowman9%40verizon%2Enet&utm_campaign=A%2EC%2E+Moore+to+Close+up+to+10+Stores#74686
Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.
But the new carrier will never get off the ground. It''s a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers'' owner, and Gyro ad agency.
In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay.
Derrie-Air''s sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.
A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens."
"In other words," it says, "smile, we''re pulling your leg." The Associated Press
Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.
But the new carrier will never get off the ground. It''s a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers'' owner, and Gyro ad agency.
In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay.
Derrie-Air''s sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.
A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens."
"In other words," it says, "smile, we''re pulling your leg." The Associated Press