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mojo
03-28-2002, 06:33 AM
http://news.com.com/2100-1023-870270.html


Yahoo updates privacy policy

By Jim Hu
Staff Writer, CNET News.com
March 27, 2002, 9:20 PM PT

Web portal Yahoo has revised its privacy policy to more clearly describe how user data will be treated in certain circumstances, company officials said.

The new policy states Yahoo will share information to investigate circumstances involving illegal activity such as fraud, violations of its terms of service agreement and the use of its service for potential threats. The revision also said Yahoo will transfer user information if it is acquired by another company and abide by the acquiring company's privacy policy.

Yahoo's privacy was previously separated into three categories for children, financial information and its overall terms of use on its site. Srinjia Srinivasan, vice president and editor in chief at Yahoo, said the changes were mainly to consolidate the three policies into one, and to elaborate certain cases where user data will be used.

"Fundamentally our approach remains unchanged," Srinivasan said. "It's always been a mantra of notice and choice. We're always looking to make this complex issue as clear as possible."

She added that Yahoo worked closely with Truste, which vouches for sound Internet privacy practices, to craft its changes.

Yahoo will begin e-mailing a notice of the changes beginning Thursday morning to all users registered on Yahoo.com. Given the size of this population, the e-mailings will not be completed for a few weeks. International sites will not be included.

In addition to the policy changes, Yahoo also revised the way it offers information about its own products.

Yahoo users will now automatically have their marketing preferences set to accept updates from a smattering of Yahoo's business. Previously, people were offered one option to either accept or reject product notices when first registering on the site. The new preferences page includes offerings ranging from job listings to new media products and inclusion in Yahoo's user surveys, among other things.

Yahoo users will have 60 days upon receiving notice to opt-out of these promotions.
gee...more spam for the filters to not work on :rolleyes: