attgig
09-16-2002, 01:59 PM
I thought was pretty interesting...:
http://espn.go.com/gen/s/2002/0912/1430969.html#
an excerpt:
A snapshot of sports' medical dilemma
By Tom Farrey
ESPN.com
In May, the organization that markets itself as the official medical provider for the St. Louis Cardinals placed on its Web site a publicity article in which the team doctor offered advice to the little league community on avoiding injuries. To establish the credibility of Dr. George A. Paletta, Washington University in St. Louis' bulletin cited his relationship with the locally popular baseball team, and included a photo of him with one of the players under his care during spring training.
That player: Darryl Kile.
A month after that photo and bulletin went out to the public, Kile, 33, died when his heart stopped. The cause was determined to be a 90 percent blockage in two of his arteries, a condition that some medical experts say might have been picked up in spring training if doctors, upon screening Kile's family history for warning signs, had given him more tests.
While the choice of Kile's image to promote its medical care turned out to be eerily and painfully ironic -- the article is still on the Web site -- Washington University is just one of many organizations involved in health care that in recent years have used professional sports teams and athletes as a tool to raise their community profile and lure new patients.
...
the website the article refers to.:
http://news-info.wustl.edu/tips/2002/medical-health/little_league.html
http://espn.go.com/gen/s/2002/0912/1430969.html#
an excerpt:
A snapshot of sports' medical dilemma
By Tom Farrey
ESPN.com
In May, the organization that markets itself as the official medical provider for the St. Louis Cardinals placed on its Web site a publicity article in which the team doctor offered advice to the little league community on avoiding injuries. To establish the credibility of Dr. George A. Paletta, Washington University in St. Louis' bulletin cited his relationship with the locally popular baseball team, and included a photo of him with one of the players under his care during spring training.
That player: Darryl Kile.
A month after that photo and bulletin went out to the public, Kile, 33, died when his heart stopped. The cause was determined to be a 90 percent blockage in two of his arteries, a condition that some medical experts say might have been picked up in spring training if doctors, upon screening Kile's family history for warning signs, had given him more tests.
While the choice of Kile's image to promote its medical care turned out to be eerily and painfully ironic -- the article is still on the Web site -- Washington University is just one of many organizations involved in health care that in recent years have used professional sports teams and athletes as a tool to raise their community profile and lure new patients.
...
the website the article refers to.:
http://news-info.wustl.edu/tips/2002/medical-health/little_league.html