cheapie
11-27-2002, 01:33 PM
Sex sells and money talks.
U.S. retailers are banking on those cliches to drive sales this holiday season, with Abercrombie & Fitch Co. — famous for its skin-filled catalogs — turning to scantily clad in-store greeters in a bid to lure reluctant consumers....
..."There's going to be a barrage of door-busters. The consumer feels like they're owed 20 to 25 percent off. The Abercombies are going to try to do what they can to stand out in a very crowded retail environment," he said....
...Standing out for Abercrombie & Fitch means catalog models stripped down to their underwear greeting customers when they enter stores. An Abercrombie spokeswoman confirmed the models would be in stores, but referred questions to an outside public relations firm, which did not immediately return a call.
http://www.foxnews.com/story/0,2933,71615,00.html
U.S. retailers are banking on those cliches to drive sales this holiday season, with Abercrombie & Fitch Co. — famous for its skin-filled catalogs — turning to scantily clad in-store greeters in a bid to lure reluctant consumers....
..."There's going to be a barrage of door-busters. The consumer feels like they're owed 20 to 25 percent off. The Abercombies are going to try to do what they can to stand out in a very crowded retail environment," he said....
...Standing out for Abercrombie & Fitch means catalog models stripped down to their underwear greeting customers when they enter stores. An Abercrombie spokeswoman confirmed the models would be in stores, but referred questions to an outside public relations firm, which did not immediately return a call.
http://www.foxnews.com/story/0,2933,71615,00.html