View Full Version : Who makes Dell's marketing decisions
02-13-2003, 10:06 AM
I don't know about you, but I receive at least 4 Dell catalogs every two weeks or so. I get two at our company PO box, one at the office, and one at home. My boss also receives 3 and they always hit the trash. Doesn't this seem like a big waste of money?
02-13-2003, 10:34 AM
The Dell dude does while smoking crack...hence that's why you get 3 copies :D
I really hate the guy.
02-13-2003, 10:50 AM
:bigmouth: :bigmouth: :bigmouth:
I wouldn't doubt he had something to do with it.
02-13-2003, 01:17 PM
Let's see, Dell marketing campaigns...
"Steve" the Dell Dude. Exceptionaly anoying but rememberable. We'll give them a "C" for this one. It is effective marketing but it alienates a lot of customers.
"The Interns". Exceptionaly anoying and not at all memorable. This one deserves an "F". The only thing this campaign is know for is replacing the "Steve" campaign. It still alienates a lot of customers, specifialy the ones that are anoyed by stupidity.
Mass catalogue mailing. An expensive but obviously effective marketing technique. Even if you throw it away you were still exposed to the Dell name and logo again. That's what they are for. "B"
02-13-2003, 09:48 PM
does dell send 2 different types of catalogs? one for home and one for business? because i think i always get four copies of dell home every single time then at least 2 copies of the dell business catalog.
02-14-2003, 04:32 AM
To be honest I've never looked, they usually go straight to the trash without stopping.
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