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Itsme
05-31-2005, 08:03 AM
Tuesday 31st May 2005

Sony to extend its CD DRM experiment

Sony BMG, the music arm of the consumer electronics giant, is stepping up the introduction new anti-copying software for a range of its music CDs. A total of ten CD titles, covering over a million produced copies, have now been introduced using DRM software from a British company.

In February, the company announced that it would be using the XCP (eXtended Copy Protection) technology from UK based First4Internet. The XCP software is not aimed at preventing serious piracy operations but instead is targeted at preventing large scale 'casual' copying. It allows for a limited number of copies to be made either as backups or for personal use. However, it restricts mass burning and the danger of mass piracy.

It does however, allow for consumers to make 'fair use' copies of their favourite albums so that, for example, they can keep one copy at home and another for the car. This informal 'deal' with the customer means that Sony can keep a lid on the number of bootleg copies being made while giving some flexibility to the buyer.

XCP2 CDs are formatted in such a way that they are recognised in the correct format for the device in which they are being played. However, it does include an encapsulation process that surrounds the audio content controlling device access. When the CD is burned, the DRM goes along too. It then prevents the CD copy from itself being copied. First4Internet says that its technique allows the data on the disc to be fully protected while not affecting sound quality.

Sony's other partner for DRM is Sunncomm and its MediaMax DRM solution, which is said to have been used on Velvet Revolver's best selling 'Contraband' album. However, it looks as though the First4Internet solution is gaining favour.

Whoever wins, Sony BMG is sufficiently encouraged to roll out other titles with the limited DRM in the coming months. However, the company is not revealing which titles they are likely to be.

Jeffbx
05-31-2005, 10:46 AM
I wonder if that's just if the whole CD is copied - what if they just rip it to individual MP3s? Are they protected as well?

GraingerGuy
05-31-2005, 10:52 AM
Wow...finally a good idea. There's going to be a way around this of course...but I do think that this is actually a pretty good idea.

zippyjuan
05-31-2005, 11:25 AM
So you can still make as many copies as you want as long as you still have the original . Sounds like it only prevents a copy of a copy. "Allows a limited number of copies to be made". The disc cannot know if it is being read to be played or copied so it could not limit the number of copies from the original.

MikeD
05-31-2005, 01:31 PM
There's going to be a way around this of course...

You said it...there will never be a fool-proof copy protection method. Ain't gonna happen...

MrGreg
05-31-2005, 02:06 PM
We will always be able to run a line from "audio out" to "line in" to record and save to mp3. They're just trying to make it harder to do a digital->digital copy without having to convert to/from analog inbetween.

BrewMaster
05-31-2005, 02:45 PM
I wonder if the costs of such technologies are high and if those costs are passed on to the consumer?

Jeffbx
06-01-2005, 05:09 AM
I wonder if the costs of such technologies are high and if those costs are passed on to the consumer?

Hoo boy, you'd better believe it, on both counts!

The *only* people winning out in this scenario are the companies that are coming up with this technology. Whatever they come up with WILL be circumvented pretty quickly, and then Sony will want something new, so they'll start again. They keep dumping money into this, and they are getting virtually zero return. Guess who pays for it? I'll give you a clue - it ain't coming out of the exec's paychecks!

I say they would be 1000% better off hiring a good PR firm, getting in touch with the file sharing community, and saying, "look, I understand why you're doing this, but here are the people you're hurting, and this is what it's costing us. Let's find a way to eliminate this."

By coming up with new protection schemes, all they're doing is challenging the community to get around it - and it's NOT a difficult challenge.

I've stopped buying Sony products altogether... I just can't get behind what they're pushing any more. More expensive, crippled, proprietary products? No thanks.