Itsme
02-24-2006, 06:01 AM
GENERAL NEWS
It seemed like a dumb name to me to start with...
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Sears Bags Sears Essentials Banner
Hoffman Estates, Ill. - February 23 - What’s the difference between Sears Essentials and Sears Grand? Not enough, according to Sears, which is pulling the plug on its dual-brand approach and converting its Sears Essentials stores into Sears Grand. The company said the stores were too similar to justify the different brands. Sears Holdings originally intended to roll out some 400 Sears Essentials stores, but the concept stalled after 50 former Kmart stores were converted.
As the name implies, Sears Grand stores are typically larger than the Essentials format. They measure from 106,000 to 200,000 sq. ft., while Essentials range from 80,500 to 130,000 sq. ft.
The move was not unexpected. Sears Holdings Chairman Edward Lampert said late last year that the company would have to improve its Sears Essentials stand-alone strategy. The company said the next wave of off-mall stores will include several innovations.
It seemed like a dumb name to me to start with...
====================================================
Sears Bags Sears Essentials Banner
Hoffman Estates, Ill. - February 23 - What’s the difference between Sears Essentials and Sears Grand? Not enough, according to Sears, which is pulling the plug on its dual-brand approach and converting its Sears Essentials stores into Sears Grand. The company said the stores were too similar to justify the different brands. Sears Holdings originally intended to roll out some 400 Sears Essentials stores, but the concept stalled after 50 former Kmart stores were converted.
As the name implies, Sears Grand stores are typically larger than the Essentials format. They measure from 106,000 to 200,000 sq. ft., while Essentials range from 80,500 to 130,000 sq. ft.
The move was not unexpected. Sears Holdings Chairman Edward Lampert said late last year that the company would have to improve its Sears Essentials stand-alone strategy. The company said the next wave of off-mall stores will include several innovations.