OC
03-02-2006, 05:10 PM
http://www.iconoculture.com/Research/Framework/Observations/GenXers/index.aspx?DocName=xml_ogarage13499
France’s O’garage empowers DIY car enthusiasts to do their own repairs
WHAT'S HAPPENING
* Think auto shop for grownups. O’garage – in Roubaix, France, near the Belgian border – is a DIY garage for car repairs. Gearheads pay by the hour or half hour to use the facility’s fully loaded space and professional-grade equipment, including car lifts.
* O’garage offers instructional guides, clinics and classes for newbies as well as a range of fluids and tools for purchase.
WHAT THIS MEANS TO BUSINESS
* The complexity and sheer size of cars make the logistics of DIY repairs a challenge even for serious enthusiasts. Car lovers who aren’t afraid of a little axle grease appreciate services that enable tinkering under the hood.
* Beyond mere mechanics, an environment that brings like-minded auto lovers together revs up gearheads who want a little bonding.
France’s O’garage empowers DIY car enthusiasts to do their own repairs
WHAT'S HAPPENING
* Think auto shop for grownups. O’garage – in Roubaix, France, near the Belgian border – is a DIY garage for car repairs. Gearheads pay by the hour or half hour to use the facility’s fully loaded space and professional-grade equipment, including car lifts.
* O’garage offers instructional guides, clinics and classes for newbies as well as a range of fluids and tools for purchase.
WHAT THIS MEANS TO BUSINESS
* The complexity and sheer size of cars make the logistics of DIY repairs a challenge even for serious enthusiasts. Car lovers who aren’t afraid of a little axle grease appreciate services that enable tinkering under the hood.
* Beyond mere mechanics, an environment that brings like-minded auto lovers together revs up gearheads who want a little bonding.