johnnymk

http://www.njbiz.com/daily.asp?eDate...0+Stores#74686

Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It''s a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers'' owner, and Gyro ad agency.

In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay.

Derrie-Air''s sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.

A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens."

"In other words," it says, "smile, we''re pulling your leg." The Associated Press