Newspapers run ads about fake airline Derrie-Air

johnnymk · 06-09-2008, 11:52 AM

http://www.njbiz.com/daily.asp?eDate...0+Stores#74686

Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It''s a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers'' owner, and Gyro ad agency.

In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay.

Derrie-Air''s sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.

A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens."

"In other words," it says, "smile, we''re pulling your leg." The Associated Press

Thesifer · 06-10-2008, 05:42 PM

I wish they would really do this. I could fly from my house to San Diego for Comic-con for like $180 or so! too bad its fake

DarkFury · 06-10-2008, 07:27 PM

Boo on this plan.... BOOO!!!!!

attgig · 06-12-2008, 10:09 PM

It might actually make Americans start dieting. or at least Americans who fly....

Or cut weight before a flight. then you'd need doctors on the plane to insert IV's.

06-09-2008, 11:52 AM	#1
johnnymk Chief of Naval Operations Join Date: May 2000 Location: LEVITTOWN< PA> USA Posts: 13,619	Newspapers run ads about fake airline Derrie-Air http://www.njbiz.com/daily.asp?eDate...0+Stores#74686 Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound. But the new carrier will never get off the ground. It''s a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers'' owner, and Gyro ad agency. In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. Derrie-Air''s sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles. A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens." "In other words," it says, "smile, we''re pulling your leg." The Associated Press

06-10-2008, 05:42 PM	#2
Thesifer Vice Admiral Join Date: Jun 2003 Location: Oklahoma - Just Recently moved from San Diego Posts: 4,100	I wish they would really do this. I could fly from my house to San Diego for Comic-con for like $180 or so! too bad its fake __________________ Digital Might Forums "For the creative minds. ( Photography, Art, Poetry, Writing )"

06-10-2008, 07:27 PM	#3
DarkFury Secretary of the Navy Join Date: Feb 2001 Location: Chillin' N Da 'Hood Posts: 34,390	Boo on this plan.... BOOO!!!!! __________________ DarkFury's Pimptopia - Don't Hate the Playa, Hate the Game! Home of the Original OG Pimp (accept NO imitations)

06-12-2008, 10:09 PM	#4
attgig Chief of Naval Operations Join Date: Jun 2000 Location: the ghetto's of bawlmo' Posts: 11,481	It might actually make Americans start dieting. or at least Americans who fly.... Or cut weight before a flight. then you'd need doctors on the plane to insert IV's. __________________

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