WSJ: Nissan Titan Truck Ad Tune Gets Marching Orders

mechmike0034 · 11-03-2005, 03:30 PM

Wonder what advertising genius came up with this:
http://finance.myway.com/jsp/nw/nwdt...&date=20051103

Quote:

NEW YORK -(Dow Jones)- Ten-hut! Nissan Motor Co. is swapping the military music that appeared in a recent controversial ad.

In the place of "Colonel Bogey's March," a whistling tune that figured prominently in the 1957 film "The Bridge on the River Kwai," the ad will feature music from "Stripes," the 1981 Bill Murray movie about slackers joining the U.S. Army. The switch was confirmed by a spokesman for the company's ad agency, Omnicom Group Inc. The ad shows Nissan's Titan trucks moving in parade-like fashion.

Use of the music from "The Bridge on the River Kwai" sparked a measure of protest from consumers. The movie told the story of prisoners of war forced to build a bridge for their Japanese captors, and some viewers felt it was inappropriate for a Japanese car company to make use of the theme.

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