Spidey: "you're fired!"

RoniMan · 04-05-2004, 10:36 AM

actually, not really...

from USA Today

'Spider-Man 2' uses TV trailer to snare audience
By Scott Bowles, USA TODAY
Donald Trump, meet Spider-Man.

The two New York pop icons will cross paths Thursday night when the newest 21/2-minute trailer for Spider-Man 2 makes its debut on Trump's NBC show, The Apprentice (9 p.m. ET/PT).

The second Spider-Man 2 trailer, which hits theater screens the next day, is the latest effort by film executives to air extended footage on television and the Internet to hype their movies. Most TV trailers run only 30 seconds and rarely air before running in theaters.

The practice, known as sampling, comes as studio executives battle more and more diversions competing for the public's attention — including television and computers.

"We've got to look at unconventional ways to get our message across," says Geoffrey Ammer, head of worldwide marketing for Sony, which distributes Spider-Man 2, the sequel to 2002's Spider-Man, which grossed $403.7 million. "Running your trailer in a theater is a great place because you've got a captivated, moviegoing audience. But if you want to reach a broader, more general audience, you need to go beyond the theater."

click link to read more
*************
i think it's a pretty good marketing strategy...

but then again, i'm already excited about the movie...

whitak24 · 04-05-2004, 10:41 AM

i think it's a good marketing strategy too. i would assume that spider-man drew a major portion of its audience from young men in the 16-30 age bracket (like most action movies do). however, i know it did attract an above-average number of young females because of the somewhat-developed romantic plot line.

i haven't seen a demographic breakdown of the audience for the apprentice. however, i would assume that it's pretty heavy on the young male demographic because of NBC's decision to run two straight weeks of filler crap when it was up against the NCAA tournament. if a major portion of their audience hadn't been distracted by the games, they would have run original episodes.

consequently, would infer that the audience for the apprentice closely mirrors the target audience for Spider-Man 2. therefore, this looks like a pretty brilliant marketing strategy.

04-05-2004, 10:36 AM	#1
RoniMan Admiral Join Date: Apr 2000 Location: Temple City, CA Posts: 5,140	Spidey: "you're fired!" actually, not really... from USA Today 'Spider-Man 2' uses TV trailer to snare audience By Scott Bowles, USA TODAY Donald Trump, meet Spider-Man. The two New York pop icons will cross paths Thursday night when the newest 21/2-minute trailer for Spider-Man 2 makes its debut on Trump's NBC show, The Apprentice (9 p.m. ET/PT). The second Spider-Man 2 trailer, which hits theater screens the next day, is the latest effort by film executives to air extended footage on television and the Internet to hype their movies. Most TV trailers run only 30 seconds and rarely air before running in theaters. The practice, known as sampling, comes as studio executives battle more and more diversions competing for the public's attention — including television and computers. "We've got to look at unconventional ways to get our message across," says Geoffrey Ammer, head of worldwide marketing for Sony, which distributes Spider-Man 2, the sequel to 2002's Spider-Man, which grossed $403.7 million. "Running your trailer in a theater is a great place because you've got a captivated, moviegoing audience. But if you want to reach a broader, more general audience, you need to go beyond the theater." click link to read more ************* i think it's a pretty good marketing strategy... but then again, i'm already excited about the movie...

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04-05-2004, 10:41 AM	#2
whitak24 easily amused Join Date: Sep 2001 Location: my office Posts: 9,781	i think it's a good marketing strategy too. i would assume that spider-man drew a major portion of its audience from young men in the 16-30 age bracket (like most action movies do). however, i know it did attract an above-average number of young females because of the somewhat-developed romantic plot line. i haven't seen a demographic breakdown of the audience for the apprentice. however, i would assume that it's pretty heavy on the young male demographic because of NBC's decision to run two straight weeks of filler crap when it was up against the NCAA tournament. if a major portion of their audience hadn't been distracted by the games, they would have run original episodes. consequently, would infer that the audience for the apprentice closely mirrors the target audience for Spider-Man 2. therefore, this looks like a pretty brilliant marketing strategy.

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