Intel Reportedly to Simplify Brand-Names

zippyjuan · 08-07-2007, 02:10 PM

It might make advertising easier, but I think it will make it harder to tell if you are getting a duo or quad chipset.
http://www.xbitlabs.com/news/other/d...806163053.html

Quote:

Intel Reportedly to Simplify Brand-Names.
Intel Set to Slash the Amount of Brand-Names

Category: Other

by Anton Shilov

[ 08/06/2007 | 04:31 PM ]

In the recent years the product portfolio of Intel Corp. extended tremendously as a result of platformization as well as transition to multi-core technologies, making it uneasy for customers to determine the product they need. But that is going to change, once the company performs global platform simplification process in the beginning of 2008.

It was already reported that the world’s largest chipmaker will get rid of Intel Viiv and Intel vPro brand-names going forward, but apparently the changes will be much more substantial, according to reports from Japanese and Taiwanese web-sites. For instance, Intel Core 2 processors will lose their “Solo”, “Duo” or “Quad” differentiators, but will be marketed under Intel Core 2 brand-names. Intel Pentium D and Intel Pentium Dual-Core chips, despite of the fact that they are based on different micro-architectures, will be sold under Intel Pentium label. Nevertheless, Intel Celeron, Intel Core Extreme and Intel Xeon trademarks will be retained.

The move will allow Intel Corp. to simplify advertising campaigns as well as to reduce the number of brands it needs to promote. Theoretically, this will also ease choice for customers when buying a new personal computer, though, on the other hand, the new brand-names scheme will require them to turn more attention to technical information.

johnnymk · 08-07-2007, 04:17 PM

After the Pentium 4 and the Athlon XP series, I totally had no clue what AMD and Intel logos meant.

Paymaster · 08-08-2007, 01:02 PM

My theory:

They had solo, dual-core, & quad-core, and everyone was happy.

Then they realized the next one would be "sexto-core". That just doesn't sound good.

So... time for a new strategy!

DarkFury · 08-08-2007, 02:09 PM

Quote:

Originally Posted by Paymaster

My theory:

They had solo, dual-core, & quad-core, and everyone was happy.

Then they realized the next one would be "sexto-core". That just doesn't sound good.

So... time for a new strategy!

Actually, the next one would be Octo-core.

Core growth is exponential.

Thesifer · 08-08-2007, 04:27 PM

I think this is actually a bad idea, maybe a good move marketing wise, but I sure don't like it.

I know what I'm looking for and at, so now you have to read more into specs just to make sure it's the correct one, which 90% of the population can't / won't do.

So I guess they can sell a lot more of their "Higher end Low End" stuff.. Since it Sounds like the best.

08-08-2007, 01:02 PM	#3
Paymaster Commander Join Date: Jul 2000 Location: Middle Earth Posts: 1,367	My theory: They had solo, dual-core, & quad-core, and everyone was happy. Then they realized the next one would be "sexto-core". That just doesn't sound good. So... time for a new strategy! __________________ "eh, take your opinion and shove it... somewhere else other than this thread" ~ welfareloser

08-08-2007, 04:27 PM	#5
Thesifer Vice Admiral Join Date: Jun 2003 Location: Oklahoma Posts: 4,338	I think this is actually a bad idea, maybe a good move marketing wise, but I sure don't like it. I know what I'm looking for and at, so now you have to read more into specs just to make sure it's the correct one, which 90% of the population can't / won't do. So I guess they can sell a lot more of their "Higher end Low End" stuff.. Since it Sounds like the best. __________________

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08-07-2007, 04:17 PM	#2
johnnymk Chief of Naval Operations Join Date: May 2000 Location: LEVITTOWN< PA> USA Posts: 13,621	After the Pentium 4 and the Athlon XP series, I totally had no clue what AMD and Intel logos meant.

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