How eight pixels cost Microsoft millions

Burzhui · 08-19-2004, 09:08 PM

Published: August 19, 2004, 11:36 AM PDT
By Jo Best
Special to CNET News.com

Microsoft's lack of multicultural savvy cost the Redmond behemoth millions of dollars, according to a company executive.

The software giant has seen its products banned in some of the biggest markets on earth--and it's all because of eight wrongly colored pixels, a dodgy choice of music and a bad English-to-Spanish dictionary.

Speaking at the International Geographical Union congress in Glasgow on Wednesday, Microsoft's top man in its geopolitical strategy team, Tom Edwards, revealed how one of the biggest companies in the world managed to offend one of the biggest countries in the world with a software slip-up.

When coloring in 800,000 pixels on a map of India, Microsoft colored eight of them a different shade of green to represent the disputed Kashmiri territory. The difference in greens meant Kashmir was shown as non-Indian, and the product was promptly banned in India. Microsoft was left to recall all 200,000 copies of the offending Windows 95 operating system software to try and heal the diplomatic wounds. "It cost millions," Edwards said.

Another social blunder from Microsoft saw chanting of the Koran used as a soundtrack for a computer game and led to great offence to the Saudi Arabia government. The company later issued a new version of the game without the chanting, while keeping the previous editions in circulation because U.S. staff thought the slip wouldn't be spotted, but the Saudi government banned the game and demanded an apology. Microsoft then withdrew the game.

The software giant managed to further offend the Saudis by creating another game in which Muslim warriors turned churches into mosques. That game was also withdrawn.

Microsoft has also managed to upset women and entire countries. A Spanish-language version of Windows XP, destined for Latin American markets, asked users to select their gender between "not specified," "male" or "bitch," because of an unfortunate error in translation.

Microsoft has also seen its unfortunate style of diplomacy have an effect in Korea, Kurdistan, Uruguay and to China--where a cartographical dispute saw Chinese employees hauled in front of the government.

Edwards said that staff members are now sent on geography courses to try to avoid such mishaps. "Some of our employees, however bright they may be, have only a hazy idea about the rest of the world," he said.

bachviet · 08-19-2004, 09:17 PM

@ Micro$oft

redcolours · 08-19-2004, 09:33 PM

cost of learning that the U.S. is NOT the only country in the world.

ialsohaveadream · 08-19-2004, 10:35 PM

The difference between "woman" and "bitch" in spanish isn't exactly a letter apart. Weird. Maybe it was a disgruntled translator trying to screw them over on his/her way out the door?

Bires · 08-19-2004, 10:37 PM

To the world : LIGHTEN UP!

Jeffbx · 08-20-2004, 05:23 AM

Anyone remember back in Windows 95, when you chose what time zone you were in, you could just click on a map of the world & it would choose the zone? They had to remove THAT functionality because some country (China maybe?) disputed the boundries that were shown on the map.

08-19-2004, 09:08 PM	#1
Burzhui hot in velour pants Join Date: Jun 2000 Location: New York City Posts: 9,198	How eight pixels cost Microsoft millions Published: August 19, 2004, 11:36 AM PDT By Jo Best Special to CNET News.com Microsoft's lack of multicultural savvy cost the Redmond behemoth millions of dollars, according to a company executive. The software giant has seen its products banned in some of the biggest markets on earth--and it's all because of eight wrongly colored pixels, a dodgy choice of music and a bad English-to-Spanish dictionary. Speaking at the International Geographical Union congress in Glasgow on Wednesday, Microsoft's top man in its geopolitical strategy team, Tom Edwards, revealed how one of the biggest companies in the world managed to offend one of the biggest countries in the world with a software slip-up. When coloring in 800,000 pixels on a map of India, Microsoft colored eight of them a different shade of green to represent the disputed Kashmiri territory. The difference in greens meant Kashmir was shown as non-Indian, and the product was promptly banned in India. Microsoft was left to recall all 200,000 copies of the offending Windows 95 operating system software to try and heal the diplomatic wounds. "It cost millions," Edwards said. Another social blunder from Microsoft saw chanting of the Koran used as a soundtrack for a computer game and led to great offence to the Saudi Arabia government. The company later issued a new version of the game without the chanting, while keeping the previous editions in circulation because U.S. staff thought the slip wouldn't be spotted, but the Saudi government banned the game and demanded an apology. Microsoft then withdrew the game. The software giant managed to further offend the Saudis by creating another game in which Muslim warriors turned churches into mosques. That game was also withdrawn. Microsoft has also managed to upset women and entire countries. A Spanish-language version of Windows XP, destined for Latin American markets, asked users to select their gender between "not specified," "male" or "bitch," because of an unfortunate error in translation. Microsoft has also seen its unfortunate style of diplomacy have an effect in Korea, Kurdistan, Uruguay and to China--where a cartographical dispute saw Chinese employees hauled in front of the government. Edwards said that staff members are now sent on geography courses to try to avoid such mishaps. "Some of our employees, however bright they may be, have only a hazy idea about the rest of the world," he said. __________________ ____________________ IF A FAT GIRL FALLS IN THE WOODS DO THE TREES LAUGH?

08-19-2004, 09:17 PM	#2
bachviet What's Da Pho*? Join Date: Aug 2001 Location: SoCal (714) Posts: 13,296	@ Micro$oft __________________ Dell Dimension 9200 \| Intel Core 2 Quad Q6600 (2.4GHz) \| 4x1GB DDR2 \| 256MB nVidia GeForce 8800GT Dell Studio 17 \| Intel Core i7-720QM (1.6GHz) \| 2x2GB DDR3 1066MHz \| 1GHz ATI Mobility Radeon HD 4650 Intel P4-C 3.0GHz \| ECS 865PE-A \| 3x512MB PC3200 \| 128MB PNY GeForce 6600GT

08-19-2004, 09:33 PM	#3
redcolours in living colour Join Date: Sep 2001 Location: above a raging c Posts: 1,739	cost of learning that the U.S. is NOT the only country in the world. __________________ there are pictures, but no,nothing happens on my site.

08-19-2004, 10:37 PM	#5
Bires Admiral Join Date: May 2000 Posts: 5,064	To the world : LIGHTEN UP! __________________ Five years...

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08-19-2004, 10:35 PM	#4
ialsohaveadream Fleet Admiral Join Date: Feb 2004 Location: FL Posts: 8,077	The difference between "woman" and "bitch" in spanish isn't exactly a letter apart. Weird. Maybe it was a disgruntled translator trying to screw them over on his/her way out the door?

08-20-2004, 05:23 AM	#6
Jeffbx Fleet Admiral Join Date: Mar 2000 Location: Michigan Posts: 9,390	Anyone remember back in Windows 95, when you chose what time zone you were in, you could just click on a map of the world & it would choose the zone? They had to remove THAT functionality because some country (China maybe?) disputed the boundries that were shown on the map.

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