Is Your Betty Ready??

Butch · 11-14-2006, 07:30 AM

Ladies/Gents . . . any interest in the product?? I can't believe nobody's marketed this before!

http://adage.com/article?article_id=113090

Launch of Pubic-Hair-Coloring Product Line Scores PR Coup
Betty Beauty Concept Rides Wild Wave of TV, Magazine Exposure
By Jack Neff

Published: November 12, 2006

CINCINNATI (AdAge.com) -- If you think a brown betty is an apple tart, you may not want to read further.
Betty Beauty's pubic-hair-dying kits are being marketed with names such as Brown Betty, Fun Betty, Blond Betty, Auburn Betty and Black Betty that designate color -- Fun Betty is hot pink. ALSO: Comment on this article in the 'Your Opinion' box below.

Media buzz
That's not the meaning ascribed by Betty Beauty, a New York startup that is getting big PR play by marketing hair color for the nether regions. Billed as "color for the hair down there," the company began really building buzz this summer with a brief appearance on the "The Tonight Show With Jay Leno" and mentions in magazines such as Vogue, W and People Style Watch.

Distribution so far is only in about 300 salons and beauty stores and via the website Bettybeauty.com. But helped along with a publicity push from LaForce & Stevens, New York, traffic to Bettybeauty.com, as measured by Alexa.com, was on pace last week for 2 million visits annually, running well ahead of Procter & Gamble Co.'s Clairol.com and climbing toward that of L'Oreal's website.

Single ad
That's despite the fact that founder Nancy Jarecki's first, and to date only, advertising expenditure was a $1,995 full-page ad in the official publication of the Cosmoprof beauty trade show in Las Vegas in July. By the time she registered for the show, the ad had already created enough buzz that several people around the table were asking her about it. The ad also helped draw the "Leno" team, which was taping a segment at the show. "It was just banter," she said, along the lines of "It's Betty -- color for the hair down there."

But it was enough to draw thousands of visits from people who did online searches even before her site was taking orders, Ms. Jarecki said. Mentions in magazines, on drive-time radio and on the website DailyCandy.com followed this summer and fall.

The whole thing started with Ms. Jarecki's visits to a hair salon in Rome, where she was living three years ago. She noticed as women left the salon, the colorist would discreetly slip them little brown bags. "They would receive it with such delight, kiss kiss, and away they would go," she said.

Curious, she asked the receptionist what the women were getting in those little bags and was told, in Italian, "to match down there."

"I thought, 'Of course, who wouldn't want to be a true blonde?"' Ms. Jarecki said.

Safety concerns
And so began research and development. Ms. Jarecki and a couple of female college students she hired called on women in salons and waxing parlors. "It came back that a lot of people would be interested in doing this," she said, but safety concerns prevented them.

She also asked a gynecologist to track patients for a month (anonymously, of course). He had never paid much attention before in 25 years of practice, but he told Ms. Jarecki that "not one person matches." A few blondes who had tried did so poorly, he told her.

So she worked with a chemist and toxicologist to develop a gentle, no-drip formulation and specialty application tools. Ms. Jarecki then wanted a brand personality she describes as a cross between Doris Day and porn star Traci Lords. The term "betty" came to mind as a term guys in college had applied to attractive women.

"People have always wanted a name to call their betty," she said. "And I've been able to describe this product without having to say all the many types of ways to describe your betty."

Euphemism
And so, another euphemism for the female anatomy is born. In five colors -- Brown Betty, Blonde Betty, Auburn Betty, Black Betty and Fun Betty (hot pink) -- priced at $20 a box. Bettybeauty.com also sells T-shirts that ask: "Is your betty ready?"

"Men can be betties, too," Ms. Jarecki said, as some are buying Betty products. She knows because response rates for web questionnaires have been high. They also show surprising interest from women ages 60 to 85.

Beyond Betty, below the belt has become fertile ground for personal-care marketers lately. Philips Norelco caused a viral sensation with its Bodygroom and its website Shaveeverywhere.com, replete with influencer marketing via Howard Stern and a promise to add an optical inch to male anatomy.

Unilever's Sunsilk is running magazine ads from WPP Group's JWT, New York, for its De-Frizz products in which a curly-haired woman complains, "My hair's so frizzy I should give it a Brazilian."

But sales in the $1 billion mass-hair-color category were up only 0.7% in the 52 weeks ended Oct. 8, according to Information Resources Inc., with the main gainers being Revlon's value brand and Combe's Just for Men. Betty may be just what the market needs.

DarkFury · 11-14-2006, 07:42 AM

So I guess now you can "force match" the rug to the curtains eh?

johnnymk · 11-14-2006, 07:45 AM

I charge only $5.00 per application, but I am willing to go down.

Prngr44 · 11-14-2006, 08:33 AM

This thread is worthless without pictures??

yippiekiyeh · 11-14-2006, 09:10 AM

Curtains matching the carpet? What will people think of next??!?

dsuds · 11-14-2006, 09:30 AM

I can see older women (& men) using this to disguise their gray hair as well.

New target ad: "You don't feel old so you color your hair.... but what about that old gray rug?"

zippyjuan · 11-14-2006, 11:13 AM

Does this mean that women will wear low cut pants to show off what color they are, or will they keep that private?

hoey222 · 11-14-2006, 01:06 PM

......gee your betty smells terriffic........

Showtime · 11-14-2006, 01:21 PM

Quote:

Originally Posted by johnnymk

I charge only $5.00 per application, but I am willing to go down.

If it weren't you posting, I would think there was some innuendo going on.

DarkFury · 11-14-2006, 03:16 PM

I bet Betty Crocker drops her spoons over this announcement.

Prngr44 · 11-14-2006, 03:19 PM

Quote:

Originally Posted by DarkFury

I bet Betty Crocker drops her spoons over this announcement.

I wonder what color they are...

ShawnLee · 11-15-2006, 05:40 AM

First, we have manscaping.
Now we have womanscaping.

Jane83 · 11-15-2006, 11:18 AM

when you are getting a clean wax, why would you ever need to color them?
seriously, unless you have grey pubes...

Airencracken · 11-15-2006, 12:19 PM

Just get rid of the damn things don't bother with color.

Shaven Haven FTW.

Prngr44 · 11-15-2006, 01:28 PM

Would that require you to pencil in the color then?

Napoleon54 · 11-16-2006, 12:14 PM

Quote:

Originally Posted by Airencracken

Just get rid of the damn things don't bother with color.

Shaven Haven FTW.

hard wood floors, baby. Smooth sailing all the way.

chrissy · 11-16-2006, 02:13 PM

Quote:

Originally Posted by Napoleon54

hard wood floors, baby. Smooth sailing all the way.

So, you are a tounge and groove kinda guy?

Napoleon54 · 11-16-2006, 08:25 PM

Quote:

Originally Posted by chrissy

So, you are a tounge and groove kinda guy?

Yes ma'am, yes I am! Though I don't have any objections to carpet as long as it isn't shag.

Airencracken · 11-16-2006, 08:28 PM

Quote:

Originally Posted by chrissy

So, you are a tounge and groove kinda guy?

Had I floor to wax, I'd be all up in the house with the murphys oil soap.

(Gotta love extended metaphors

)

Thesifer · 11-16-2006, 10:04 PM

Uhmm.. Interesting. But I still don't see this really catching on?

Would you really want to pull down the pants and see bright pink?

CourtJester · 11-17-2006, 07:29 AM

There's just one thing to say...

DarkFury · 11-17-2006, 07:38 AM

Quote:

Originally Posted by Thesifer

Would you really want to pull down the pants and see bright pink?

In some cases... you already do (with or without this product.

)

BigJon · 11-17-2006, 11:00 AM

Just as long as there aren't stains and food crumbs on the carpet...

Napoleon54 · 11-17-2006, 09:36 PM

Anyone not familiar with the term "innuendo" would only have to read this thread.

11-14-2006, 07:30 AM	#1
Butch Rear Admiral Lower Half Join Date: Jun 2000 Location: New York, NY Posts: 2,915	Is Your Betty Ready?? Ladies/Gents . . . any interest in the product?? I can't believe nobody's marketed this before! http://adage.com/article?article_id=113090 Launch of Pubic-Hair-Coloring Product Line Scores PR Coup Betty Beauty Concept Rides Wild Wave of TV, Magazine Exposure By Jack Neff Published: November 12, 2006 CINCINNATI (AdAge.com) -- If you think a brown betty is an apple tart, you may not want to read further. Betty Beauty's pubic-hair-dying kits are being marketed with names such as Brown Betty, Fun Betty, Blond Betty, Auburn Betty and Black Betty that designate color -- Fun Betty is hot pink. ALSO: Comment on this article in the 'Your Opinion' box below. Media buzz That's not the meaning ascribed by Betty Beauty, a New York startup that is getting big PR play by marketing hair color for the nether regions. Billed as "color for the hair down there," the company began really building buzz this summer with a brief appearance on the "The Tonight Show With Jay Leno" and mentions in magazines such as Vogue, W and People Style Watch. Distribution so far is only in about 300 salons and beauty stores and via the website Bettybeauty.com. But helped along with a publicity push from LaForce & Stevens, New York, traffic to Bettybeauty.com, as measured by Alexa.com, was on pace last week for 2 million visits annually, running well ahead of Procter & Gamble Co.'s Clairol.com and climbing toward that of L'Oreal's website. Single ad That's despite the fact that founder Nancy Jarecki's first, and to date only, advertising expenditure was a $1,995 full-page ad in the official publication of the Cosmoprof beauty trade show in Las Vegas in July. By the time she registered for the show, the ad had already created enough buzz that several people around the table were asking her about it. The ad also helped draw the "Leno" team, which was taping a segment at the show. "It was just banter," she said, along the lines of "It's Betty -- color for the hair down there." But it was enough to draw thousands of visits from people who did online searches even before her site was taking orders, Ms. Jarecki said. Mentions in magazines, on drive-time radio and on the website DailyCandy.com followed this summer and fall. The whole thing started with Ms. Jarecki's visits to a hair salon in Rome, where she was living three years ago. She noticed as women left the salon, the colorist would discreetly slip them little brown bags. "They would receive it with such delight, kiss kiss, and away they would go," she said. Curious, she asked the receptionist what the women were getting in those little bags and was told, in Italian, "to match down there." "I thought, 'Of course, who wouldn't want to be a true blonde?"' Ms. Jarecki said. Safety concerns And so began research and development. Ms. Jarecki and a couple of female college students she hired called on women in salons and waxing parlors. "It came back that a lot of people would be interested in doing this," she said, but safety concerns prevented them. She also asked a gynecologist to track patients for a month (anonymously, of course). He had never paid much attention before in 25 years of practice, but he told Ms. Jarecki that "not one person matches." A few blondes who had tried did so poorly, he told her. So she worked with a chemist and toxicologist to develop a gentle, no-drip formulation and specialty application tools. Ms. Jarecki then wanted a brand personality she describes as a cross between Doris Day and porn star Traci Lords. The term "betty" came to mind as a term guys in college had applied to attractive women. "People have always wanted a name to call their betty," she said. "And I've been able to describe this product without having to say all the many types of ways to describe your betty." Euphemism And so, another euphemism for the female anatomy is born. In five colors -- Brown Betty, Blonde Betty, Auburn Betty, Black Betty and Fun Betty (hot pink) -- priced at $20 a box. Bettybeauty.com also sells T-shirts that ask: "Is your betty ready?" "Men can be betties, too," Ms. Jarecki said, as some are buying Betty products. She knows because response rates for web questionnaires have been high. They also show surprising interest from women ages 60 to 85. Beyond Betty, below the belt has become fertile ground for personal-care marketers lately. Philips Norelco caused a viral sensation with its Bodygroom and its website Shaveeverywhere.com, replete with influencer marketing via Howard Stern and a promise to add an optical inch to male anatomy. Unilever's Sunsilk is running magazine ads from WPP Group's JWT, New York, for its De-Frizz products in which a curly-haired woman complains, "My hair's so frizzy I should give it a Brazilian." But sales in the $1 billion mass-hair-color category were up only 0.7% in the 52 weeks ended Oct. 8, according to Information Resources Inc., with the main gainers being Revlon's value brand and Combe's Just for Men. Betty may be just what the market needs. __________________ I used to be into sadism, necrophilia and beastiality, but then I realized I was just beating a dead horse

11-14-2006, 07:42 AM	#2
DarkFury Secretary of the Navy Join Date: Feb 2001 Location: Chillin' N Da 'Hood Posts: 34,997	So I guess now you can "force match" the rug to the curtains eh? __________________ DarkFury's Pimptopia - Don't Hate the Playa, Hate the Game! Home of the Original OG Pimp (accept NO imitations)

11-14-2006, 09:10 AM	#5
yippiekiyeh A Friend of a Friend Join Date: May 2001 Location: WESTSIDE! Posts: 1,673	Curtains matching the carpet? What will people think of next??!? __________________ Distributed.Net I'm Trying this blogger thang...

11-14-2006, 11:13 AM	#7
zippyjuan Picture of the Day Guru Join Date: Oct 2002 Location: Sunny San Diego Posts: 8,756	Does this mean that women will wear low cut pants to show off what color they are, or will they keep that private? __________________ I add new pictures to my photo gallery pretty regularly. You can see them here if you are interested: http://www.pbase.com/jeffryz

11-14-2006, 01:06 PM	#8
hoey222 Rear Admiral Lower Half Join Date: Dec 2000 Location: a little more to the left Posts: 2,426	......gee your betty smells terriffic........ __________________ i have become comfortably numb......

11-14-2006, 07:45 AM	#3
johnnymk Chief of Naval Operations Join Date: May 2000 Location: LEVITTOWN< PA> USA Posts: 13,621	I charge only $5.00 per application, but I am willing to go down.

11-14-2006, 08:33 AM	#4
Prngr44 Rear Admiral Lower Half Join Date: Feb 2003 Location: St. Louis Posts: 2,620	This thread is worthless without pictures??

11-14-2006, 09:30 AM	#6
dsuds Lieutenant Join Date: Jun 2004 Location: wherever you go, there you are Posts: 388	I can see older women (& men) using this to disguise their gray hair as well. New target ad: "You don't feel old so you color your hair.... but what about that old gray rug?"

11-14-2006, 03:16 PM	#10
DarkFury Secretary of the Navy Join Date: Feb 2001 Location: Chillin' N Da 'Hood Posts: 34,997	I bet Betty Crocker drops her spoons over this announcement.

11-15-2006, 11:18 AM	#13
Jane83 Commander Join Date: Oct 2004 Location: S. Pasadena Posts: 1,452	when you are getting a clean wax, why would you ever need to color them? seriously, unless you have grey pubes... __________________ stupid sexy flanders

11-15-2006, 12:19 PM	#14
Airencracken Admiral Join Date: Jul 2003 Location: California Posts: 6,681	Just get rid of the damn things don't bother with color. Shaven Haven FTW. __________________ "I remember my first orgasm, I just wish someone was there to share it with me..."11-05-2003 05:33 AM - Topane They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety. - Benjamin Franklin Religion is the sigh of the oppressed creature, the heart of a heartless world, & the soul of soulless conditions. It is the opiate of the masses. - Karl Marx Hell is other people - Jean-Paul Sartre

11-15-2006, 01:28 PM	#15
Prngr44 Rear Admiral Lower Half Join Date: Feb 2003 Location: St. Louis Posts: 2,620	Would that require you to pencil in the color then?

11-16-2006, 10:04 PM	#20
Thesifer Vice Admiral Join Date: Jun 2003 Location: Oklahoma Posts: 4,338	Uhmm.. Interesting. But I still don't see this really catching on? Would you really want to pull down the pants and see bright pink? __________________

11-17-2006, 07:29 AM	#21
CourtJester Ensign Join Date: Oct 2006 Posts: 41	There's just one thing to say...

11-17-2006, 11:00 AM	#23
BigJon Vice Admiral Join Date: Sep 2000 Location: In the kitchen...skinning onions... Posts: 4,946	Just as long as there aren't stains and food crumbs on the carpet... __________________

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11-17-2006, 09:36 PM	#24
Napoleon54 Vice Admiral Join Date: Aug 2001 Location: floating inside of a giant egg made of stars Posts: 4,861	Anyone not familiar with the term "innuendo" would only have to read this thread.

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