Buy.com has the product for $159.95, but there is also a $20 rebate on it. Toss in the $15 off $150+ COUPON and you get it for just $124.95! This is a great price for such a high capacity card. I use a Microdrive with my digital camera, but those have moving parts. This one is solid state which means it`s harder to mess up and is faster to access. BUY.COM