This is probably one of the more thoughtful gifts you can give your parents. And they don't even have to be technology savvy to enjoy. Simply load it up full of pictures (400 pictures with the included 128MB card, TONS more if you add your own) and plug it in for them. The images will auto-rotate giving them something new on their desk. This usually runs around $150 elsewhere. Great deal! SAMSUNG 7" DIGITAL PICTURE FRAME SALE