Some football fans rushed out to buy a new television to watch the Super Bowl, but the prices often get better the week after the big game is over.
The best time to buy a new tv may be after the Super Bowl.
"Right before Christmas and right after the Super Bowl are the best times to get a TV as far as deals go," said Tony Venezia, a spokesman for electronics retailer Best Buy.
Some high-quality 1080p HDTVs are now selling for less than $1,000. Consumers saw significantly higher prices just a year or two ago.
"I remember when these first came out; it was ridiculous how expensive they were," said Win Sedwick, who was shopping for a new flat-panel TV last week.
Despite a tough economy, stores expect sales to pick up this week, in part because of customers who are upgrading their TVs in anticipation of the nationwide switch to digital television signals.