Electronics expo has this Sony 52" LCD 1080p HDTV going on sale for $1039 until this sunday. I found this TV on bing.com and received an extra 5% cashback, which brought the TV down to $987.05. After that, I went to check out and saw the amazon checkout. They're offering 10% cash back if you check out using another merchant. So, the TV came down to $937.05. which is a savings of $101.95.