The review of the Shinco DVD player 830 is interesting. I have the Apex 703 and it's almost the exact samet thing as the Shinco one.
All the menu screenshots aand capabilities are the same as the Apex. Even the remote is exactly the same except mine is black. The display on the Shinco is the same as the Apex.
The only difference is the Apex has 5.1 decoder built in and has 3 trays. Plus the Apex also plays CD-Rs and CD-RW disks.
Since it's not available in the US, I strongly suggest looking into the Apex703. I'm telling you it's basically the same DVD player. I bought mine for $180 at buy.com.
Oh and it's firmware upgradeable so you can play multi-region DVD's and turn off macrovision. VOIDS your warranty tho so be warned.