Now that Charles Schwab is getting his decks cleaned by the competition, he is desperately trying to get new customers.
He decided to follow the Pets.com model of giving away his products. Since he doesn't have 20-lb bags of pet food, he will give you free equity (That's stock) research reports (actually he will cut you off after 3, but still...)
Sell them on Ebay to hapless idiots. Even better, just sell the URL :-)