Q Calistoga reduced the size of its delivery bottles from six gallons to five, but kept the same price. When I called to complain, the phone reps kept reassuring me that my cost did not increase. They simply would not admit the price of the water went up. To me, this is very misleading.
A The company doesn't dispute that its price per gallon has risen. ``It would be hard to change the container and keep that price the same,'' said Calistoga spokeswoman Jane Lazgin. The company claims to have put "three years of research and development" into the redesigned bottle.
All delivery customers were sent a letter announcing the change, Lazgin said. The decrease in size was mentioned, but Calistoga's marketing folks chose to stress the improved ergonomics of the new bottle, instead of the fact that customers would get 17 percent less product for their money. S.C.
LOL! Since when does it take THREE years to develop a new shape for holding water?!