(just wanted to write cheesy headline )
PLAYBOY HEF 'GOING BUST'
By James Scott
Hugh Hefner could be forced to sell his famous Playboy mansion to avoid bankruptcy, it was claimed yesterday.
Hefner, 75, has lived in the six-acre estate - famed for star-studded parties - for about 30 years.
But annual costs of £3million and flagging profits from his erotic magazine business could mean he is forced to sell the 31-room house in Los Angeles.
US leisure industry analyst TK MacKay said: "Sex sells but it doesn't generate big profits. The mansion is a sheer drain.
"We're talking about a company teetering on the edge."
MacKay also insisted Hefner's website is a drain, saying: "Hefner made £7million in loans to keep Playboy.com afloat. This has a significant impact."