By Jim Hu
Staff Writer, CNET News.com
March 27, 2002, 9:20 PM PT
"Fundamentally our approach remains unchanged," Srinivasan said. "It's always been a mantra of notice and choice. We're always looking to make this complex issue as clear as possible."
She added that Yahoo worked closely with Truste, which vouches for sound Internet privacy practices, to craft its changes.
Yahoo will begin e-mailing a notice of the changes beginning Thursday morning to all users registered on Yahoo.com. Given the size of this population, the e-mailings will not be completed for a few weeks. International sites will not be included.
In addition to the policy changes, Yahoo also revised the way it offers information about its own products.
Yahoo users will now automatically have their marketing preferences set to accept updates from a smattering of Yahoo's business. Previously, people were offered one option to either accept or reject product notices when first registering on the site. The new preferences page includes offerings ranging from job listings to new media products and inclusion in Yahoo's user surveys, among other things.
Yahoo users will have 60 days upon receiving notice to opt-out of these promotions.