Results 1 to 7 of 7

Thread: Kick Music Execs While They're Down

  1. #1
    Chief of Naval Operations sbp's Avatar
    Join Date
    Dec 1999
    Posts
    11,037

    Kick Music Execs While They're Down

    http://www.forbes.com/2002/10/01/1001music.html

    Theoretically, a price-fixing scheme is a surefire way to maintain revenue--even if it is an efficient way to land in jail. But for such a blazingly simple plan, those clever music executives proved that if anyone can screw it up, they can.

    After a two-year battle waged against the major record companies and music retailers--Bertelsmann, EMI, AOL Time Warner's Warner-Elektra-Atlantic, Sony Music Entertainment, Vivendi Universal's Universal Music, Trans World Entertainment, Tower Records and Musicland Stores--New York state and Florida attorneys general announced a $143.1 million settlement.

    The companies did not admit guilt in the alleged price-fixing scheme, but they will pay $67.4 million in cash to consumers who got ripped off buying overpriced CDs between 1995 and 2000. They will also distribute $75.5 million worth of CDs to nonprofit organizations and schools. (The teachers undoubtedly will be grateful for free copies of Eminem's latest album.)

    The settlement gives the distinct impression that the record companies' priority was to make the case go away quietly. Although music executives said the legal costs of the case didn't make it worth fighting for, it's a conspicuous cop-out considering that legal fees never stopped them from going to absurd lengths to win their battles against Napster or MP3.com.

    While illegal, the benefits of price-fixing are seemingly obvious. If a few leading companies agree to set prices at a certain range, nobody loses in the event of a price war--well, besides the customers, and they don't really count. But if the big five were in cahoots on a price-fixing scheme, how did they manage to lose money on it?

    It's been a rough few years in the music industry. CD shipments dropped 7% in the first six months of 2002, and seizures of counterfeit CDs were up by 69.9%. That follows a 5.3% decline in CD shipments in 2001, according to PricewaterhouseCoopers. Those declines are showing on the labels' bottom lines. In March, EMI said it would cut 20% of its employees and eliminated 400 acts from its roster. In August, Universal Music Group said its operating income in the first six months of the year had dropped 28% compared with the same period last year.

    Music executives have done nothing but bellyache about sagging sales and profits, and they have blamed everyone but themselves for it. At first they blamed the file-swapping services for cannibalizing sales, then they blamed the artists for not producing enough hits. In truth, it could have been the industry's alleged price-fixing arrangement that crippled music sales.

    Price-fixing is only beneficial at a range where it can support sales. It would make no sense, for example, for McDonald's and Burger King to agree to set the price of a hamburger at $1,000. It would be even more ridiculous for McDonald's and Burger King to try to sell $1,000 hamburgers at the same time that some kid is hanging outside the chains giving hamburgers away for free. Even if the chains could theoretically make $999 on each sale, the chances of a sale would be astronomical.

    This is essentially what happened in the music business. CD prices may have been set too high, but they were also set too high at a time when record companies were getting eaten alive by the Napsters of the world. It could be argued that if CD prices were cut in half, consumers might be willing to buy more albums by unknown artists, since the purchase wouldn't be such a large investment. And the more unknown artists sell records, the less dependent labels would be on hits from pop idols such as Britney Spears.

    But more important, would Napster even have existed if there hadn't been a demand for it? The record industry essentially stoked the fires of the pirate music market by setting prices prohibitively high. Necessity is, after all, the mother of invention.

    ---------------------
    Poor whining babies.

    They got off rather easy.

  2. #2
    Old Skooler Numba 1 eSDee's Avatar
    Join Date
    Nov 2000
    Location
    Diego
    Posts
    10,065
    Interesting. One for the good guys, me thinks.
    ~~~~~~~~~~~~
    3 days ~ Willie Nelson

    3 days I dread to see arrive
    3 days I hate to be alive
    3 days filled with tears and sorrow
    yesterday today and tomorrow

  3. #3
    Admiral Memo's Avatar
    Join Date
    Apr 2001
    Location
    East Village
    Posts
    5,659
    Bastards. If they really did cut the price of CDs in half I'd TOTALLY buy CDs more often. I don't think i've bought a CD in maybe...3 years. Maybe 2-3 and those were hard either cheap cds for ~$8 or hard to find CDs. I LIKE having the actualy CD with the print and the case and everything but I don't like it for when I can have the CD in my hands using my cable modem and 40x CD Burner in just about the time that it takes me to goto the store , buy it and come back.

  4. #4
    Vice Admiral NuTs62's Avatar
    Join Date
    Jan 2002
    Location
    San Francisco
    Posts
    4,763
    and how da hell are they to distribute the money? yes yes, i want my cut! i spent hundreds of dollars of my allowance money, during HS, instead of other stuff.. blah!

  5. #5
    Admiral Merlin's Avatar
    Join Date
    Dec 2001
    Location
    Square On My Arse
    Posts
    7,410

    Re: Kick Music Execs While They're Down

    Even if the chains could theoretically make $999 on each sale, the chances of a sale would be astronomical.
    I think the author got this one wrong, unless astronomical=infinitetessimal
    :monkey:

  6. #6
    Rear Admiral Upper Half WhiskeyPapa's Avatar
    Join Date
    Jul 2000
    Location
    45° 11' 35" North Latitude, 95° 8' 37" West Longitude
    Posts
    3,432
    Originally posted by NuTs62
    and how da hell are they to distribute the money? yes yes, i want my cut! i spent hundreds of dollars of my allowance money, during HS, instead of other stuff.. blah!
    That's why these settlements are BS. They'll probably put a 50 cent off coupon in the back of some music magazine, and call that good enough.

  7. #7
    easily amused whitak24's Avatar
    Join Date
    Sep 2001
    Location
    my office
    Posts
    9,784
    Originally posted by UT Memo
    I LIKE having the actual CD with the print and the case and everything
    that's why i pay $3/disc at half.com

    i think it's great the forbes magazine, a respected business publication, can see though the bs of the music industry and see that their problems ARE THEIR OWN FAULT! finally, someone who isn't buying the line of crap about how napster has caused falling sales

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •