Just like BonusMail/MyPoints, there's a new points system around that helps you earn points toward Flooz gift certificates and other rewards (ie. cash).
What's great about this is that you can earn lots of points EVERY 7 days by simply checking into the website and clicking. You barely have to wait for the page to load in order to get your points.
I'm already up to 5,000 points and I joined yesterday!