From the weekly sales flyer, last page, SKU #420808. Really a cheap price for a brand name 725 VA UPS. The UPS comes with a 10í USB cable and a surge protector. Might be in-store only, but when I ordered on-line for in-store pick-up, it showed up in my cart for $59.99. After a $50 MIR, final price is $9.99.