It was brought up on another board that I watch (don't post on it) about how they were placing products in scenes and the actors would mention it. Example hair color and the actress would mention the brand and why they had it. It flows.
So, my question is this. With tivo/replay tv being the new vcr, do you see this as a new trend to get products advertised to the masses? I remember Pepsi in the back to the future trillogy and others on the big screen, but not much on the smaller screen.