GM REVERSES COURSE, EXTENDS EMPLOYEE-PRICE PROMOTION
Discounts to Run Through Sept. 6; Chrysler to Continue Campaign Indefinitely
DETROIT (AdAge.com) -- General Motors Corp. surprised the auto industry today by extending its employee discount sales program through Sept. 6, a day after the consumer promotion was scheduled to end. The move came a day after Ford Motor Corp. extended its own version of the incentive pricing program.
The automaker said the discounts would continue on all 2005 models except the Chevrolet Corvette, Hummer H1 and Pontiac GTO. Those three models are virtually sold out, which is why they arenít included in the promotion, a spokeswoman said.