Movies that show people smoking on screen to be rated R?
Ad Attacks Smoking in Movies
Tobacco marketers will take yet another hit this week when a new ad attacking smoking in movies appears in The New York Times, Roll Call and The Hill. The effort is being bankrolled by the American Legacy Foundation and several other public health and anti-smoking advocates who are trying to get all movies that show people smoking on screen to be rated R, which would restrict attendance to people over the age of 17. The ad is the result of a two-year study by Dartmouth-Hitchcock Medical Center in Hanover, N.H., which found that one-third of U.S adolescents between 10 and 14 years of age who smoke started as a direct result of seeing smoking in the movies. The ad urges the movie industry to exercise social responsibility and extend the R-rating to movies with tobacco imagery. It states: "This voluntary step need not result in more films being rated R. It will simply keep smoking out of future G, PG and PG-13 films, producing huge public health benefits at virtually no cost."