Sony’s PlayStation 3 to Cost up to $599 – Official.
Sony’s PlayStation 3 to Emerge in Mid-November
by Anton Shilov
[ 05/08/2006 | 11:57 PM ]
Sony Computer Entertainment Inc., a subsidiary of Sony Corp., announced late on Monday that it would launch its highly-anticipated PlayStation 3 game console in mid-November. The company plans to deliver up to 4 million new-generation consoles already this year, but the game machines will not be very affordable: $499 - $599, depending on the model.
The PlayStation 3 will be launched on 11th of November in Japan and on the 17th of November in Australia, Europe, U.S. and other regions. There will be two versions of the console available, one is equipped with 20GB hard disk drive – it will have recommended price of $499 (ˆ499), another features 60GB hard drive – it will be offered for $599 (ˆ), which makes the PlayStation 3 the world’s most expensive game console. Even the premium version of the Xbox 360 has recommended price of $399.
Even though the PlayStation 3 will be a year late compared to Microsoft’s Xbox 360, Sony’s executives have said that the part would be more technologically advanced. Apparently, technological leadership comes not only because of Blu-ray optical drive, but also because a new wireless controller. Ken Kutaragi, head of the PlayStation division, showed off a new wireless game controller that will come with every PS3. Using the new controller, players will be able to interact with a game simply by moving the handset around, the Financial Times reported.
Sony also pledged to have 2 million PlayStation 3 consoles available during the launch window, according to a report from PC World. Sony plans to ship 4 million PS3s worldwide by the end of 2006, and 6 million by March 2007.
A recent research showed that the PlayStation 3 console will cost about $900 to build, which means that even at a rather extreme price of about $600 per unit, Sony will continue to lose money on every gaming machine it sells. According to Merrill Lynch research company, the most expensive component of the PlayStation 3 will be its Blu-ray disk drive, which will initially cost $350. The second most expensive part of the gaming machine will be the Cell processor which will cost Sony “at least” $230 per unit to make. Nvidia’s RSX graphics processor will cost $70, while for 256MB of XDR memory as well as 256MB of GDDR3 memory Sony will have to pay $50, believes Merrily Lynch.
In three years time after launch the cost of manufacturing the PS3 can reach $320, believes the research firm. Merrill Lynch notes that the price of two most expensive components – the Cell processor and the Blu-ray optical drive – can tumble significantly already in 2007 when the microprocessor is shifted to 65nm production technology, while the Blu-ray drives reaches high-volume manufacturing.